Introducing nkd. Bath & Body: A Bold New Chapter for Our Brand

After years of growing, creating, and connecting with you as Badcat Bath Co, we’re stepping into something new — something that feels more us than ever before.

We’re proud to introduce our reimagined brand: nkd. Bath & Body 🖤

This isn’t just a new name. It’s a deeper reflection of who we are, what we believe in, and where we’re headed.

 

Why nkd.?

At nkd., we believe in stripping it back — to the essentials, to the earth, and to your true self.

The name “nkd.” captures our core values: authenticity, honesty, and simplicity. It’s about showing up fully in your own skin and choosing products that support the kind of life you want to live — clean, intentional, and real.

 

What’s Staying the Same?

While the name may be changing, the heart of what we do is not.

🌿 Our Ingredients – We remain fiercely committed to clean, plant-based, cruelty-free formulations.

♻️ Our Planet-First Practices – Sustainable packaging and mindful sourcing are still at the center of our process.

🛁 Our Mission – To create elevated, skin-loving bath and body care that empowers you to care for yourself with intention.

We’re also continuing to innovate. Expect new product drops, fresh scents, and creative ways to bring nkd. into your daily rituals.

 

A Gradual, Beautiful Shift

Our rebrand will unfold over the next few weeks. This includes updates to our packaging, website, social channels, and our retail space at @craftedportla, which is getting a full makeover to match our new aesthetic.

If you’re local, we invite you to stop by, say hi, and watch the transformation happen in real-time.

 

Stay Connected

Our new Instagram home is @shop_nkd — follow us there for behind-the-scenes updates, launch announcements, and a closer look at what nkd. is all about.

To our longtime customers: thank you. Your support is what made this evolution possible. And to those just joining us — welcome. We’re so glad you’re here.

Here’s to showing up boldly, bathing intentionally, and embracing your true self — every day.

 

With love,

The nkd. Bath & Body Team